Vol. 1 No. 5 (2021): Integration of Sustainability and Corporate Social Responsibility in cultural centers of contemporary art.
Edited in: Madrid, Spain.
Author:
Encarni Melgar
Degree in Advertising and Public Relations, Master in Marketing and Commercial Management (GESCO), and Master in Corporate Social Responsibility and Sustainability.
Communicator with experience in Marketing, Public Relations, Events, Corporate Social Responsibility, and Corporate Communication in different sectors and companies. Communication and Marketing trainer.
Contact: melgardoble@gmail.com
Summary
To know the current situation of Sustainability and Corporate Social Responsibility in the field of contemporary art centers in Spain. Analysis of the cultural and creative industry in Spain, focusing on cultural and/or contemporary art centers, with special emphasis on cultural sustainability in all its variables and within the framework of the Sustainable Development Goals. Investigation of the good practices carried out in these centers, in terms of Non-Financial Information Reports, areas of transparency, and certification systems. Development of the current management model of the Museum of Contemporary Art of Barcelona (MACBA) in terms of Corporate Social Responsibility, Sustainability and Sustainable Development Goals, as an example of good management.
Key words: Corporate Social Responsibility - Sustainability - Sustainable Development Goals - Culture - Museums
